972.agency

Services and pricing

What we build, what's in it, what it costs.

Three monthly plans, no setup fee, and you see a design direction before you commit. Online stores and applications are priced separately, and the technical work behind every site is detailed below.

Send me a demoWhat's behind every site

The plans

Three plans, and custom work on quote.

What changes from one plan to the next is the number of pages, the level of design and the support. There is no setup fee, and the monthly price includes hosting and maintenance.

START

For a business that needs a professional, simple presence.

Setup

₪0

Subscription

₪199 / month

3-month minimum

A professional one-page site, designed around your business and fully mobile-ready, with WhatsApp and a lead form. Hosting, SSL and ongoing maintenance are included in the subscription — and there is no setup fee.

Get started

What you get

  • Professional one-page site
  • Design tailored to your business
  • Fully mobile-ready
  • WhatsApp + lead form
  • Hosting + SSL
  • Ongoing maintenance

PRO

Most popular

For a business that wants a site that looks and feels a level above.

Setup

₪0

Subscription

₪349 / month

3-month minimum

A site of up to 5 pages that looks and feels a level above: premium custom design, copywriting and content, animations and micro-interactions. It is built with technical SEO, Google Analytics and a Google Business connection, and the subscription covers hosting, security, maintenance and up to 3 change requests per month.

I want a PRO site

What you get

  • Up to 5 pages
  • Premium custom design
  • Copywriting and content
  • Technical SEO
  • Google Analytics
  • WhatsApp + forms
  • Google Business connection
  • Animations and micro-interactions
  • Hosting, security and maintenance
  • Up to 3 change requests per month

SIGNATURE

For brands and businesses that want an exceptional digital experience.

Setup

₪0

Subscription

₪599 / month

3-month minimum

For brands and businesses that want an exceptional digital experience: up to 10 pages, advanced art direction, advanced animations, premium design and content, technical and local SEO, multiple languages available and integrations as needed — with priority service.

Talk to us

What you get

  • Up to 10 pages
  • Advanced art direction
  • Advanced animations
  • Premium design and content
  • Technical and local SEO
  • Multiple languages available
  • Integrations as needed
  • Priority service

E-commerce site

Selling online, properly.

On quote

A store is priced case by case, because no two catalogues ask for the same work: ten products with no variants and three hundred references in sizes and colours are not the same site. We look at your catalogue together, your shipping methods and what has to connect to your back office, then we price it. No flat rate printed here: it would be wrong for half the projects.

For whom: A shop, brand or producer that wants to take payment online, alongside or instead of in-store sales.

Request a quote

What you get

  • Catalogue, product pages, variants and stock
  • Secure card payment (Stripe or equivalent)
  • Order, shipment and return management
  • Delivery, pickup points, VAT and shipping costs configured
  • Customer accounts, cart recovery, promo codes
  • The full technical foundation (performance, SEO, GEO, compliance)

Web application

When a website is no longer enough.

On quote

An application is designed around the way you work, not from a catalogue of features. We start by looking at what costs you time today — appointments written by hand, quotes retyped, files going around by email — and we build only that. Pricing goes batch by batch: you see the first one running before committing to the next.

For whom: A business whose trade has rules of its own: booking, case tracking, customer portal, internal tool.

Request a quote

What you get

  • Scoping the real need before a single line of code
  • Customer or staff portal with accounts and permissions
  • Booking, scheduling, case tracking, fitted to your trade
  • Connections to your existing tools (calendar, invoicing, API)
  • A back office for your team
  • Development in batches, delivered and billed as they go

The technical foundation

What's behind every site.

It's the part you don't see. A fast, secure site that everyone can use is our baseline, not an add-on.

Build

Every site is developed, not assembled in a page builder.

  • Next.js (App Router) and TypeScript
  • Pages generated ahead of time and served as-is: nothing to compute when the visitor arrives
  • Custom design, never a bought theme or a layout reused from another client
  • A colour, spacing and typography system consistent across the whole site
  • Self-hosted fonts, no dependency on a third-party service to render
  • Versioned code, hosted with a professional provider

Performance

A slow site loses its visitors before it has said a word to them. Our numbers are measured with Lighthouse, never estimated.

  • Target of Lighthouse ≥ 99 across all four categories, on mobile
  • Core Web Vitals: LCP under 2 seconds, CLS under 0.05, instant interactions
  • Images converted to AVIF and WebP, in several widths per screen
  • Critical CSS inlined, JavaScript cut to the strict minimum
  • Measured before delivery, report handed over with the site

Search engine optimisation

PRO · SIGNATURE

The technical work that lets Google understand the site, and your pages get indexed properly.

  • A unique title and description on every page, a clean heading structure
  • Readable URLs, internal linking, no orphan pages
  • sitemap.xml generated automatically and a robots.txt under control
  • Canonical tags, hreflang for multilingual sites, OpenGraph for sharing
  • JSON-LD structured data: Organization, LocalBusiness, Service, FAQPage, breadcrumb
  • Google Search Console and analytics connected, sitemap submitted

Visibility in AI (GEO / AEO)

Add-on

More and more people ask ChatGPT, Perplexity or Gemini rather than searching on Google. A site now has to be quotable by an AI.

  • An llms.txt file that sums up the business for language models
  • Content structured as questions and answers, directly quotable
  • Structured data consistent with the text visible on screen
  • A robots.txt that explicitly allows AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)
  • Verifiable facts put forward: address, hours, services, area

Accessibility and compliance

A professional site has to be usable by everyone and stand up in law. That is not an option we bill extra.

  • AA-level contrast, keyboard navigation, visible focus
  • Alt text on images, explicit labels on form fields
  • Correct reading direction in Hebrew and Arabic, down to the numbers and the scrolling banners
  • HTTPS across the entire site
  • Legal notice, terms and privacy policy written, not copied
  • Form data handled in line with the GDPR

Add-ons

What can be added to any plan.

All of these are quoted individually: their scope depends on your market and your competition. Printing a flat rate here would mean quoting a wrong price half the time.

AI assistant

On quote

An AI that answers your customers in their language, day and night, on your site and in your inboxes — and picks up the phone when your hands are full.

  • Chat on the site, WhatsApp, Instagram and Messenger
  • A phone line that answers questions and takes appointments
  • Automatic callback after a missed call
  • Answers written from your information, never invented

Editorial SEO

On quote

Technical SEO is already part of the PRO and SIGNATURE plans. This goes further: content published every month to reach searches your site doesn't cover yet.

  • Audit and editorial plan on your keywords
  • Articles written and optimised every month
  • Optimisation of existing pages
  • Hand-picked link building
  • Ranking tracking and a monthly report

AI visibility — monitoring

On quote

Measuring, month after month, what the AIs actually answer when asked about your trade in your city.

  • Visibility audit on your strategic queries
  • Monthly tracking of citations in ChatGPT, Perplexity and Gemini
  • Rewriting the pages that don't come up
  • Share-of-voice report

Google and Meta advertising

On quote

To bring in customers right away, while the SEO settles in. The ad budget is paid directly to Google or Meta, separately from our fees.

  • Google, Facebook and Instagram campaigns set up
  • Ad copy and targeting
  • Conversion tracking wired into the site
  • Budget management and reporting

Plainly said

What we will not promise you.

We'd rather say it before you sign. It's also the best way to spot a serious supplier: look at what they guarantee.

  • No guaranteed Google ranking: nobody can guarantee one, the algorithm weighs more than two hundred factors. We commit to a method and to verifiable deliverables.
  • No guaranteed citation in AI answers: those models are closed. Anyone promising you a guaranteed mention is lying to you.
  • No hidden fees: ₪0 setup, and the monthly price is the price you pay. Domain-name and third-party service fees, where they exist, are stated before you sign.

Tell us what you do, we'll tell you what you need.

And if the START plan is enough for your business, we'll tell you that too.

Send me a demo